Switching to cruelty-free makeup brands doesn’t mean you have to sacrifice your beauty routine. Sustainability has had a huge impact on the beauty industry, and as a result, many brands are now choosing to move towards cruelty-free testing methods. With a range of both drugstore and high-end products, cruelty-free makeup is more accessible and affordable than ever – amazing, right?

However, as brands aren’t required to tell you if they test on animals, it can sometimes be difficult to know whether the makeup products you are using are truly ethical or not. If you’re struggling with the range of cruelty-free makeup products to choose from, the SAFE team have got you covered!

To help you kick-start your cruelty-free journey, we’ve rounded up some of our favourite makeup products that are completely ethical and free of cruelty:

Urban Decay All Nighter Liquid Foundation

Full coverage, matte finish and long-wearing – need we say more? The Urban Decay All Nighter Liquid Foundation is definitely our holy grail product – we know it’ll be yours, too!

Too Faced Sweethearts Bronzer

Give yourself a healthy sun-kissed look with the Too Faced Sweethearts Bronzer. This bronzer is one of our favourites because it's natural-looking, buildable and leaves us looking glowing. Also, the adorable heart-shaped packaging is a plus, too!

The Body Shop Down To Earth Palette

An everyday, neutral eyeshadow palette. The Body Shop Down To Earth Palette has a range of 8 different shades inspired by nature that’ll suit all skin tones and eye colours. With deep mattes, shimmers and unique sparkles, you’ll be able to create some gorgeous looks with this little palette.

NYX High Definition Primer

We’ve found the recipe to a perfect base! A seamless finish, an improved foundation performance and a minimising appearance of pores – the NYX High Definition Primer has it all.

e.l.f Jelly Highlighter

Where would we be without this highlighter? This e.l.f Jelly Highlighter is smooth, blendable and versatile; it can be worn alone, on top of your makeup or mixed into your foundation. It dries into a stunning glowy finish – perfect for those early mornings at the office!

Morphe 35O Palette

We couldn’t help but include another beautiful palette in our list. The Morphe 35O palette has an array of muted browns to fiery oranges and will give you the versatility of opting for a daytime look or full-on glam. Highly pigmented, affordable and with a range of stunning warm tones, this palette will definitely be our go-to in the summer months.

Aveda Feed My Lips Pure Nourish-Mint Lipstick

This Aveda lipstick will keep your lips feeling soft and moisturised all day long. It has a blend of 95% naturally derived ingredients such as botanical waxes, organic cupuaçu fruit butter and botanical oils including organic kukui, jojoba and sunflower. Not to mention it’s also long-wearing, rich in colour and helps keep our lips nourished. We can’t get enough!

Charlotte Tilbury Full Fat Lashes

You’ll be in for a treat with this Charlotte Tilbury Full Fast Lashes Mascara! This award-winning mascara will make your lashes beautifully thick and full by adding volume, curl and length. It’s truly magic.

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