Safe Launch ‘Give Love’ Christmas Jumper with MW Studio Found at our ethical boutique on 31 Whitchurch Road, Cardiff, as well as online, these jumpers are more than just a clothing item, with all proceeds from jumper sales going towards our upcoming project in Sierra Leonne. Employing a similar ethos to SAFE Foundation, MW Studio is constantly spreading messages of kindness, unity and love. Creating some stunning jewellery, prints, luggage tags and much more, SAFE is honoured to be working with such a like-minded brand. Mel, MW Studio’s Founder and the lady behind the knitwear, is thrilled to be helping SAFE fundraise with these jumpers. Talking ahead of the launch, she said: “When I designed the ‘Give Love’ Christmas jumper I thought SAFE would be the perfect charity to partner with. The work that they do, led by the amazing Hannah, is all about empowering people. They provide the most amazing and life changing opportunities to people that often think they’ve been forgotten about. It’s a charity run by ‘ordinary’ people doing extraordinary things… and they know where every penny goes.” Equally as happy to see these stunning jumpers delivered to the SAFE boutique is Hannah Fitt, Co-Founder of the charity. “We are so excited about this collaboration - Mel is such a talented girl and to have a cool and ethically produced product like this for Christmas makes us happy! Christmas can be a tricky time - we want to give our families and friends a special treat - but equally i think we are all much more conscious of the waste and consumerism around the festive period now. This is more than a jumper for us - it's a chance to show people that you can have something wonderful to give to the people you love without having to be guilt-ridden. Profits from the sale of this jumper will be making a real difference to our project in Sierra Leone and we just think that's a perfect way to celebrate the spirit of Christmas.” she says SAFE’s Sierra Leonne project The SAFE Foundation is currently raising funds for a rebuild project to support the education of Ebola orphans in Sierra Leonne in 2019, helping schools and the wider community. To purchase a jumper and contribute to this vital project, follow this link - Alternatively, pop in and grab one from the shop!