Who said there aren’t many cruelty-free and vegan beauty brands? Here at SAFE Foundation, we’re all about building an ethical lifestyle, so we thought we’d focus on an issue that has been gaining a lot of attention lately: sustainable beauty.

If you’re a beauty lover, then you might be aware of the growing awareness of the animal-testing practises behind some of the biggest beauty brands. Fuelled by the growth of animal welfare acts and an increase of veganism, industries are now acknowledging the rise of the ethical beauty movement and changing their policies to adjust to this movement.  

However, it can often be confusing when trying to find ethical beauty brands and products as there is a lot of misleading information that companies put out to trick you into believing they are an ethical company.

So, to make things easier, the SAFE Foundation team have put together an ethical guide to cruelty-free and vegan beauty brands…

Cruelty-Free vs Vegan

It can be difficult to differentiate the difference between cruelty-free and vegan. Firstly, a product can be vegan without being cruelty-free, or cruelty-free without being vegan. For example, a product that is vegan wouldn’t have ingredients such as beeswax.

Cruelty-free refers to products that are not tested on animals, whereas vegan refers to products that do not contain any animal-derived ingredients.

The easiest way of telling whether a brand is vegan and cruelty-free would be to either carefully read the ingredients on the label (just like how you would with vegan food), or look for official and certified logos like these:

However, while it’s an easy way to start, not all smaller-cruelty free brands will have these logos as they do come at a cost – so make sure to do your own research, too!

Secret Ingredients to Look Out For

A lot of products contain animal by-products which have been unethically obtained at the expense of the animal. These products make it easier to spot whether your product is vegan or not. Here are a few common ingredients that you’ll need to avoid if you’re after some vegan-friendly beauty products:

  • Collagen
  • Beeswax
  • Carmine
  • Keratin
  • Guanine
  • Lanolin
  • Squalane

Top 10 Vegan and Cruelty-Free Beauty Brands

  • Anastasia Beverly Hills
  • Charlotte Tilbury
  • NYX
  • e.l.f. *100% Vegan
  • Kiko
  • LUSH
  • Pixi by Petra
  • Superdrug *100% Vegan
  • The Ordinary *100% Vegan
  • The Body Shop

…and that’s not all! There are a ton of vegan and cruelty-free beauty brands out there for everyone, with these just being a small sample. If you’re on a makeup budget, then why not try Barry M? Or if you’re looking a more luxurious range, then try Chantecaille or Le Labo!

 We hope this helped!

If you’re thinking of expanding your ethical lifestyle beyond beauty, then come visit our SAFE Ethical Boutique on Whitchurch Road, Cardiff for our wide range of sustainable fashion items.